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Facebook for Business: The Most Effective Tools to Use

Using Facebook for business purposes is, let’s face it, an ever increasingly difficult job. Facebook organic reach is declining, via the Edgerank factor which is minimizing the ability of a business to...

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3 Points for B2B Marketing on Social Media Platforms

There are 3 key B2B marketing points that you need to consider before you move too far ahead with your overall B2B marketing plan. Each one will help you further refine your goals, reach your...

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Market to the Event: Cultural Moment Marketing Guide

Marketing to an event is a concept where you take your marketing and attach it to the rocketship of popularity associated with a major happening in pop culture. Your brand will be trying to find...

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10 Easy Viral Marketing Examples for your Online Marketing!

Online marketing is all about sharing. More sharing equals a wider reach for a message. Every online marketer dreams of having that perfect viral marketing campaign that reaches an incredibly wide...

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How to Advertise on Facebook: 20 Examples

With your Facebook ad options expanding, and with so many ways to share, knowing how to advertise on Facebook is becoming more complicated all the time. Using it effectively, and spending your budget...

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Using Facebook Leads Ads For A Product Launch

Facebook has long been the social media platform of choice for product launches. Marketers have used the site in a variety of ways, from educating consumers with infographics, to collecting email...

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Say Goodbye to Clickbait on Facebook

For a while, it seemed as if clickbait articles were going to completely take over Facebook, much to the dismay of honest marketers. These articles have headlines that people can’t help but click on,...

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What Facebook’s New Reactions Mean for Marketers

If you’ve been on Facebook recently, you have likely noticed some new reaction emoticons. Now, instead of just “liking” something on Facebook, users can also click emotions to express love, laughter,...

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Social Media Strategies: Using Facebook Messenger Bots

  Facebook Messenger is fast becoming more than just a way to keep in touch with loved ones and friends. As Facebook launched its Messenger Platform, businesses can now make the most of custom bots to...

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Facebook: Fake News, Echo Chambers, and News Algorithms

The prevalence of fake articles and shady news distribution sites in Facebook have made waves over the recent US elections for its hand in influencing the people’s vote, leading to highly debated and...

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